A Web Designer's Blog

Budgets When Developing A New Website

The first question we are usually asked when someone contacts us about developing a new website is:

“Hi, I’m looking to build a website, what sort of prices would I be looking at?”

Much like buying a car, this question can’t really be answered straight from the off. If you’re looking to buy a car you can spend a couple of hundred pounds on a clapped out 2nd hand car that has seen much better days or you can spend hundreds of thousands of pounds on the most exotic Ferrari in the showroom… even then you’ll probably find the actual price of the vehicle changes greatly depending upon which options you select from the myriad of options for that specific vehicle!

The more likely scenario when you’re looking to buy a car is that you have budget in mind, you perhaps have an ideal price you would like to buy something for and an absolute top limit of what you are willing to spend, you then search for a vehicle that fits into that budget range and provides the greatest value in relation to what you want to get out of it… and once again that is different for each buyer, from those who want the most economical car they can find to those who want the fastest vehicle or the biggest vehicle!

The same is true when it comes to building your website. There are options available where you can pay as little as nothing or a few hundred pounds all the way through to spending £100K+ on state of the art ecommerce solutions. The question really is how much of a budget do you want to allocate to a new website and what can you achieve within that budget.

In our experience one of the greatest problems a client has when determining what budget they wish to allocate is they have no real understanding of what a website is likely to cost. They can’t generally research the market like you can when you’re buying a car. You can’t look through Autotrader at every vehicle, see its entire specification and the price attached to it. In this situation, with a bit of time you can get a good feel for the market place and align your budget with your expectations of what you can buy for your money.

In the marketing world there is an old adage about the 4 and 7 P’s of marketing, Price, Product, Promotion, Place, People, Process, Physical Evidence. We needn’t go into detail but it essentially covers the different attributes marketeers have to consider in relation to competing in their market place. As active businesses we are no different and in the world of Website Development most companies simply compete on Price, and dare we say it but, this is most likely because in essence there isn’t a great deal of ‘other’ value which they can express of their product in order to compete with, so price simply becomes the lowest common denominator… which will usually be to the expense of the product which is delivered.

So having said all that, what kind of costs should you be expecting when determining your budget? At this stage I’m going to point you in the direction of a post on 3rd party’s website – https://www.elegantthemes.com/blog/resources/a-general-pricing-guide-for-wordpress-websites – the post covers the different levels and options available in producing a WordPress website. Although the figures are quoted in dollars the general consensus of the post are true when translated into pounds as well.

Typically the WordPress websites developed by us here at Worth Developing are hybrid of the Turnkey WordPress Setup & Maintenance section along with the Custom WordPress Design/Development section outlined in the post. As such the cost of websites Worth Developing build for our clients generally range anywhere from £1,500 through to £10,000. These costs are entirely based upon the requirements of the particular website and can be supplemented with our Website and Client Care Plans which offer continued maintenance, support, reporting and consulting services on a monthly basis to our clients who wish to ensure they continue to get the most from their investment.

In our final two posts on designing a successful website we will be taking a look at the importance of Website Analytics and Data along with Website Maintenance and Support. In the meantime if you would like to speak to us at Worth Developing about how we can help your business develop a successful website please contact us through our Start Your Project page – we’ll ask you a short series of questions to get an initial understanding of what you’re looking to achieve before arranging a suitable time to give you a call and discuss your project in greater depth.

This Blog Post is part of larger series, view the accompanying posts using the links below.

How Your Website Functions In Your Sales Funnel

A ‘Sales Funnel’ is the term given to how you ‘sell’ the services or products your business offer. Your Sales Funnel encapsulates more than just your website but your website should be designed as its central hub delivering the information and guidance your potential customers need to become your clients.

Emabrace Your Website Analytics & Data

Simply put, if you can’t monitor the statistics your website is capable of delivering to you, you can’t analyse how well the various sections of your marketing strategy or sales funnel are performing. You have no way of measuring the effectiveness of your marketing efforts.

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