How do you view developing your businesses’ website? As a business cost to be written off or as a business investment that is going to provide you with a return on its investment?
When designing a successful website to provide a return on your investment one of the key items is setting out your aims & objectives. Without aims and objectives there is no way to measure how the website is performing and whether or not it is being successful in providing a return on investment.
Identifying your target audience helps you connect with their mindset and in doing so view your service through their eyes. When you do this you can look at your service or product differently to the way you see it as the service provider or seller.
It goes without saying that considering your website visitors are going to be a crucial factor in designing a successful website but does your website design provide Substance Over Style and does its Form follow Function or is the wrong way around?!
Considering how your website is viewed by search engines is just as important as how it is viewed by your potential customers. Search engines have the power to deliver large volumes of potential business to your website or to cast it into the obscurity of the internet.
Engaging with your customers through the modern digital channels, and most importantly through your website, is the key to making your website successful. If you think about traditional offline marketing methods one of the main elements is networking, speaking to people… your website is no different.
Asking the customer to contact you places all the emphasis on them to take the initiative and to get in touch with you. Turning this around so the emphasis is on you to deliver something valuable to them breaks down the barriers and allows you to deliver on your promise… and begin building trust.
A ‘Sales Funnel’ is the term given to how you ‘sell’ the services or products your business offer. Your Sales Funnel encapsulates more than just your website but your website should be designed as its central hub delivering the information and guidance your potential customers need to become your clients.
One of the greatest problems a client has when determining the budget they wish to allocate to building a new website is they have no real understanding of what a website is likely to cost. Much like buying a car you can spend a couple of hundred pounds or hundreds of thousands of pounds on the most exotic Ferrari in the showroom. Knowing what you are looking for helps you know your budget.
Simply put, if you can’t monitor the statistics your website is capable of delivering to you, you can’t analyse how well the various sections of your marketing strategy or sales funnel are performing. You have no way of measuring the effectiveness of your marketing efforts.
Maintenance and support is essential in running a successful website for your business. It is a critical requirement a for your website, the internet isn’t always a cordial place, more and more regularly we see on the news how large websites, even banking websites, are maliciously hacked. Make sure yours isn’t one.